Creating an ideal identity for your product. In the market, whether online or in-store, a product’s label plays a crucial role in initiating conversation between the brand and the consumer. For corporate buyers seeking labels for their businesses, it is important to understand the significance of this small yet impactful component. The printing process and label design form a partnership … Read More
Unlocking the Power of Variable Data with Flexographic Presses- Redefining Personalisation and Targeted Marketing
At Xpress Labels, we are always looking for technical solutions that create a competitive advantage for our customers. Variable data printing (VDP) using flexographic printing presses offers several benefits that make it a powerful and versatile printing solution. Here are some of the key advantages: Personalisation: Crafting Tailored Solutions. VDP allows each printed piece to be customised with unique text, … Read More