Choosing the Right Label Material for Your Printed Labels

David RossArticle

Selecting the perfect label material depends on your specific needs and use case.

The design of your printed product labels is important, regardless of whether you choose digital printing or flexographic printing. High-quality label stock, with its superior surface material is often overlooked but plays a crucial role in the overall design. For food and beverage products, Polypropylene labels are preferred due to their non-toxic properties and resistance to temperature changes. Polyethylene labels come in a wide range and are suitable for custom labels that need to resist chemicals or frequent handling. Vinyl labels are the best choice for harsh outdoor environmental conditions because of their exceptional durability and UV resistance.

Vinyl Label Printing

Understand your project requirements.

Understanding label project requirements for pressure sensitive label materials and varnish options is important. A good custom label printing company will be able to guide you through this process. Different industries have specific needs to consider. For pharmaceutical products, labels need chemical resistance and tamper-evidency for safety. Legible printing is crucial for clear instructions, and some applications require removable adhesive. Labels must adhere securely to packaging to maintain product integrity. Both flexo presses and digital printing technology are available through Xpress and we can advise you accordingly.

Printing projects on a large scale.

When it comes to large scale label printing projects, choosing the right label material for your pressure sensitive printed labels is crucial. Irrespective of your label size, the material you select will impact the overall quality and durability of your labels, as well as how well they adhere to different surfaces. There are commercial considerations that can also affect your choice of manufacturing process. Xpress can help you to fully utilise press width, maximise labels per roll, and minimise press setup time. We can also give you guidance on the comparative print methods of flexo label printing versus digital label printing.

Vinyl Label Printing

Choosing the Right Label Material

When choosing a label material for your product, it is important to consider factors that will optimize label durability and performance. Working wit the team at Xpress we can discuss tear resistance, matte finishes versus glossy labels, extreme heat resistance, resistance to moisture, temperature performance, the variety of materials available in each range, and whether these are removable labels or need permanent adhesion. Each material, such as Vinyl (PVc), Polypropylene (PP), and Polyethylene (PE), has its own set of strengths and weaknesses. Let’s take a closer look at each option to assist you in making a well-informed decision.

Polypropylene (PP) labels are used in various applications.

PP labels are durable and resistant to water, oil, and most solvents. They are flexible and can be used on curved surfaces or products that may experience movement. PP labels are commonly used in food and beverage packaging because they are non-toxic and can withstand temperature changes. They are also more environmentally friendly than PVC, with versions made from post-consumer waste available. Meaning that your custom product labels are kinder to the planet.

Polyethylene (PE) labels are a common type of labelling material.

PE pressure sensitive labels are tough and can withstand water, chemicals, and tearing. They are widely used in industries like pharmaceuticals, household products, and personal care. These durable labels are ideal for situations where flexibility, chemical resistance, and durability are important. They are also more environmentally friendly than PVC and there are many options available. This means that Xpress can find you the perfect material for packaging labels.

Vinyl labels are made of PVC.

Vinyl pressure sensitive labels are durable and versatile. They can withstand moisture, chemicals, and UV exposure, making them ideal for outdoor use. They stick well to different surfaces, even curved or irregular ones and come in a wide variety of finishes. However, PVC, the material used for vinyl labels, is not environmentally friendly, and recycling can be difficult. For those buyer who are sustainable minded this variety of substrate should not be your first choice.

Vinyl Label Printing

Comparison between flexo and digital printing for labels.

When it comes to choosing between flexographic and digital printing for labels, it is important for brands to carefully assess their specific requirements. The size of print runs, lead time, design complexity, budget, and desired end result all influence the determination of the most suitable printing technology for a specific job. Brands should view flexo and digital printing technologies as tools in their toolbox that they can utilize for any packaging material project, rather than as competitors.

Flexo or digital label printing methods depend on a variety of variables. Digital presses are good for short runs and variable data printing, while flexographic label printing may be cheaper for bigger runs or customised finishes. Brands may make educated selections to guarantee high-quality labels that match their demands by working with a knowledgeable label printer  that knows each technology’s pros and cons.


Vinyl Label Printing

Regulatory requirements

Regulatory requirements are an important consideration when choosing a label material for your product packaging. Brands can make informed choices to ensure high-quality labels that meet their needs by collaborating with a knowledgeable label printer who understands the pros and cons of each technology.. For example, in the food and beverage industry, labels must comply with FDA regulations to ensure consumer safety.

When selecting a pressure sensitive label material, it is crucial to ensure that it meets all necessary regulatory requirements to avoid any potential issues or fines. Working with Xpress can help ensure that the chosen material from a wide range is compliant with all relevant regulations and standards.

Peace of mind with Xpress.

Aside from the label material, additional aspects such as adhesives, printing process, and label design complexity also have an impact on label performance and lifespan. We have been in business for decades and has over 300 years of combined experience. Partnering with a label specialist such as Xpress can provide valuable guidance for making decisions tailored to your product’s specific requirements. We are here to assist you in selecting the appropriate label material for your product packaging. Our team will ensure that it meets your requirements and enhances the overall appearance and durability of your product.